Collier’s Cheese Promotional Trailer Livery
how we tackled the brief given to us
Brief
Forty2Creative was commissioned to design the graphics for a striking new promotional trailer livery showcasing the Collier’s Powerful Cheddar brand from Fayrefield Foods.
Deliverables
As the long-term custodians of the Collier’s brand, Forty2Creative originally developed the packaging design for Collier’s Powerful Cheddar and continues to manage and evolve the brand across a range of products and marketing materials. The trailer project provided an opportunity to extend the distinctive Collier’s visual identity onto a large-format mobile advertising platform.
The livery was created to support the brand’s presence at the International Cheese & Dairy Expo 2026, helping to maximise visibility for one of Wales’ most recognisable cheese brands.
Working in partnership with Signs of the Times, Whitchurch, Forty2Creative supplied the production artwork for application to a brand-new, high-specification refrigerated trailer. The design incorporates key Collier’s brand elements, including the iconic miner imagery, bold typography and the distinctive black-and-red colour palette associated with the product range.
The completed trailer serves as a powerful mobile advertisement for Collier’s Powerful Cheddar, delivering strong brand recognition on the road while reinforcing the heritage, character and premium positioning of the product.
Results
The result is a visually impactful vehicle that combines creative design, brand consistency and large-format production expertise to create a memorable presence both at industry exhibitions and throughout the UK transport network.
