Ireland’s Own Branding and Pack Design

how we tackled the brief given to us


Built as a brand from the ground up for the Candian market. We developed the Ireland’s Own branding with clear provenance. The pack design had hints towards the grass-fed source of cows milk. The Canadian market has its own regulations and we demonstrated an understanding of requirements in the legal declarations on both front and back of the pack, in addition to the bilingual presentation. We made sure that we met requirements without these overtaking the simplicity of the design.

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